Link Building Isn’t Dead, You Just Need To Make Adjustments

Link building has been one of the strongest ranking strategies in the search engine optimizer’s tool box. However, with recent updates and Google’s usual scare tactics, it is NOT unusual for people to be caught in the erroneous belief that link building is dead.

Paul Bruemmer (PB Communications) makes important points in an article at SearchEngineLand. He points out that the wordings of Google’s guidelines make it easy for people to conclude that any active link building effort on their part will get them penalized. Just have a look at what Google says…

“Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme.”

Don’t let this generalization stop you dead in your track, you can still build links, you just have to ensure you do it right. Paul makes some suggestions…

1. Do a link audit. Check for links from link networks, links from deindexed domains, links from sites containing malware and spyware and any other links that you consider suspicious and could be categorized as spam.

2. Focus more on getting links from relevant sources. Some experts posit that relevance is the new PR.

3. Take advantage of PR opportunities to build links. An example cited is taking advantage of interviews. If you interview someone and have it posted on your site (and let them know it’s live), they’ll most likely link to you.

Do you agree with every point made by Paul Bruemmer? Do you have additional suggestions? Please, leave a comment. We’d love to hear from you.

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