Link Risk Management Tools — How To Use Them For Effective SEO

We all know that Google has successfully created a problem: Bad links aren’t just disregarded (like in the good old days); they now hurt your rankings. Therefore, it is understandable why most SEOs spend a lot of money on link risk management tools. But Julie Joyce calls attention to a number of issues you should take note of if you want to get the best from them…

1. Understand that these tools flag great links as toxic on many occasions. Furthermore, comparing results from multiple tools shows that these link risk management tools are never in agreement as to links that could hurt your site.

2. While you can’t do a good job without the right tools, you should NOT take what those tools say as canon. Use your brain. Check other metrics. For example, a link might be flagged as potentially dangerous simply because it is from a “site-wide blogroll on a massive site.” However, if it sends you good traffic and is from a thematically relevant site, would it make sense to disavow it?

Here are things Joyce suggests you should do with link reports…

1. Decide what you want primarily from a link. Do you place your priority on local relevance, for example? Then any link that meets that condition is a good link even if some tools flag it as potentially harmful.

2. Do a manual review of strong links that are flagged as toxic. There is a lot that will be clear to you just by taking a look. If a linking site is good enough by your review then keep your link.

3. Check to see if a “toxic” link sends you traffic and check the quality of that traffic. Webmasters often forget that they are trying to rank high in search engines in order to get visitors. Therefore, treat links that carry quality traffic with respect even if your link risk management tool says otherwise.

What do you think? Please, leave a comment.

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