News

ecommerce

If all that comes to your mind when thinking about SEO for your ecommerce website is Google then you are doing something wrong (Your results should be showing that already if you rely on organic search). Gone are the days when you could just throw up the same descriptions used by a million sites and […]

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meta tags

There used to be a time when you were sure that your pages showed in search results with the titles you created. Well, Google had other ideas: They believed that their algorithm could do a better job. Therefore, they decided to start giving “better” titles to pages. Danny Sullivan takes a look at what Google […]

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seo

If you have anything to do with getting top rankings via search engines, then Rand Fishkin needs no introduction. He tackles an issue on Whiteboard Friday: Why going by the SEO title isn’t good enough for any practitioner who intends to be very effective… How would you explain your interference with a client’s website design […]

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If there’s something that you can’t have too much of, it is high quality content. However, it comes at a price that is usually too steep for the beginner. And while you are at it, having content that isn’t seen by your target audience is as good as NOT having any. Therefore, you need to […]

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How do you get those top rankings at Google? By having the right content. Whether you are building links “naturally” or intervening in one way or the other, you need content to make it work. What about sales — How do you drive them? You use content to take them from mere searchers to buyers. […]

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If you know anything about SEO then you know that the Penguin update was one of the most devastating to be unleashed by Google. It has been released in many phases and Matt Cutts promises a fourth update. Going by the havoc previous updates unleashed, you need to take steps to make your site Penguin-proof. […]

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When Danny Sullivan talks about anything related to SEO, you just have to pay attention. However, whenever he talks about what Matt Cutts says, you need to pay very close attention. So it was one of those days: Google had sent Mozilla a “manual” penalty warning and BBC (Yes, that’s NOT a typo) had received […]

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Every site that wants to maintain relevancy with search engines needs constant adjustments. There are always things that could be improved. There are things that need to be removed and there are things that need to be repositioned. That’s what Scott Wyden Kivowitz draws every webmaster’s attention to this spring. Here are some items on his […]

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You’ve heard that social signals are so important for your SEO these days. Everyone who matters seems to be talking about incorporating a social strategy into your branding and search marketing efforts. However, they seem to leave a very important part: How to go about it for the best results. If you have YET to […]

Unless you’ve lived in a cave for the past two years, you definitely know that a lot has changed when it comes to link building. What used to work like magic NO longer works at all. In fact, what used to work might get your site delisted. Jon Ball, VP of Business Development for Page […]