SEO And Content Marketing — Taking The Right Steps Post Penguin 2.0 And Beyond

There is one thing that will never end on the internet: New buzz words. People often invent new buzz words because they want to be seen as market leaders or gurus (Among other reasons). Content marketing is one phrase that is being used repeatedly nowadays. But, come to think of it, is it anything new?

From the inception of the internet we’ve always had websites and we have always tried to promote such websites. Websites have content and promoting such content is marketing. So wherein lies the “new phenomenon”: content marketing (that many would love to shove down your throat)?

An article by Kristine Schachinger at SearchEngineWatch emphasizes the importance of doing wholistic SEO and NOT being carried away by buzz words or some new shiny objects. If you want to succeed with your SEO (and reap the rewards that come with it), here are a few things you must stick to…

1. Make sure you have top quality content always. You can’t cut corners and expect to maintain top rankings for a very long time.

2. While having top quality content is important, you can’t rely on it to do wonders all on its own. You will have a long wait if you follow everything Matt Cutts says. You have to run tests and see what works and then take steps accordingly. But bear in mind, if it looks spammy or is too easy, it likely won’t be effective long term.

3. Make sure you get your basic SEO right. Things like Title tags, Alt tags, the right balance in your anchor texts (both incoming links and onsite links), where you link out to, etc are all important. Take your time to learn and understand the basics and then keep things real.

4. Understand that in spite of taking the right steps, an unscrupulous competitor can try to harm you. Even if such never happens, spammy sites linking to you because of your great content might pose a problem. After all, spam sites are spam sites (Whether you bought a link from them or they linked freely to you). So it makes sense to watch your incoming links for “unnatural” patterns. Disavow those you are NOT comfortable with.

5. As long as there is content on the internet, there will be searchers and there will be people who want to get found. And as long as these two exist, there will be rules (set by various search engines or whatever they metamorphose to) to ensure that the best content comes out tops.

Make sure you are always well-informed about what works best at every point in time. SEO is a continuous process — You are never through with it.

6. While the rules will keep changing, having great content will give you a sure footing to withstand updates provided you are smart enough to make the little changes that will be required by those algorithms from time to time.

What do you think about SEO? Should webmasters just stick with what Matt Cutts says or should they investigate and find out what works in their niches? What advice do you have to add to the list? Please, leave a comment. We’d like to hear from you.

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