SEO Web Hosting — 10 Ways To Build Google-Proof Networks

If you are interested in SEO web hosting then I can bet you’re interested in building a network or networks that will help you pick up top rankings in Google. In that case, you have to build it right from the start or your hard work and investment could easily go to waste.

There are rules that governed the building of networks pre-Panda and Penguin. However, after Google went after these networks, new “rules” emerged for those who still intend to take advantage of this effective link building technique. Here are things that will keep you safe…

1. Have Great Content
Sites on your network must have good quality content to pass a human review. You can’t have trash articles and expect NOT to be penalized.

Also, be careful of automated content unless you know what you’re really doing. Spending quality time in developing great articles will pay you back in volumes. The higher the quality of content you post, the better for you.

To juice up your content, make sure you add other relevant media like videos, pictures, podcasts and so on. With the different web 2.0 platforms out there, you definitely shouldn’t have any problems finding related videos, pictures and much more to increase the useful value of your sites.

2. Monetize Every Site On Your Network
It raises a sort of red flag if a site has NO form of monetization but then has a number of links out to “money” sites. Therefore, it makes a lot of sense for you to have no-follow affiliate links to other people’s sites that could actually make you money. Add a newsletter if it makes sense on the site. Add banners. Just go ahead and make sure each site on your network has a diversified monetization mix.

However, steer clear of Adsense. You don’t want to have Google’s code on any of your network sites unless you have great content.
Apart from the fact that having a nice monetization mix shows any human reviewer (Google sends) that you are running a “real” site, it also helps you recoup some of the money you spent setting up your network. That’s a nice way of killing two birds with a stone.

3. Link Out Sparingly
Gone, permanently, are the days of having 80 outgoing links on a blog’s home page simply because it is a PR6 page. Do this now and you will hurt yourself big time. Google has caught up with that.

However, you can pick, say, 3 of your most important urls and have them on your homepage. If you are using a blog, you can set it up to show a good part of each post’s content. Then place those links a little deeper and have those three links within your sticky posts (This keeps them perpetually on the home page). Just make sure you don’t link out to any particular site more than once from your home page at any given time.

4. Diversify Links Out
While you should make sure you don’t link out more than once to any site from your home page, it’s also important that you diversify your outgoing links. If there’s a great story on CNN that’s related to your domain, link to it (position the link such that it doesn’t show up on your home page and eat up link juice – put the link on an interior page).

Link out to non-competing authority sites in your niche or market. If you have related web 2.0 assets that don’t link back to the money sites on the home page, link to them. You have to ensure you don’t create a link wheel (Google ‘s filters can easily see that). There are techniques to utilize your links juice without leaving any footprint. Here’s one…

Place all your web 2.0/network sites in different clusters of, say, 1 to 12 and follow this pattern…

Sites in Cluster 1 can link out to sites in Clusters 2 to 7 only (Clusters 2 to 7 can’t link back to Cluster 1). Cluster 2 can link out to Clusters 3 to 8 only, Cluster 3 to Clusters 4-9 only, Cluster 4 to Clusters 5-9 only, Cluster 5 to Clusters 6-10 only, Cluster 6 to Clusters 7-11 only, Cluster 7 to Clusters 8-12 only, Cluster 8 to Clusters 9-12 & Cluster 1, Cluster 9 to Clusters 10-12 & Clusters 1-2, Cluster 10 to Clusters 11-12 & Cluster 1-3, Cluster 11 to Clusters 12 & 1-4 and Cluster 12 to Clusters 1-6!

Take note that the sites linked to can’t reciprocate links!

You’ll observe that this leaves No direct or “indirect” link between your properties. Now to make it even more “chaotic” repeat the process making each site/web 2.0 asset a part of other networks following the same strategy.

5. Mix Up No-Follow And Do-Follow
If all links out on your network are do-follow then your just shooting yourself in the leg. It makes it apparent that those sites are simply set up to give out links. If you’ve done the monetization mix very well, and have good content linking out to authoritative sites, this shouldn’t be a problem (all advertisement and affiliate links should be no-follow).

6. Be Tightly Niche-Focused
You can’t have a network that links to every niche out there. It’s a recipe for disaster. Real sites are usually focused on a niche, market or market segment. Rarely do you see sites (with a few exceptions) that cater for every niche. So, naturally, if sites in your network (are about and) give out links to every type of site from internet marketing to insurance to weight loss to travel (and so on) then it’s evidently a part of a link network. And that’s NOT good for you or your domains.

7. Mix Up Site Platforms
Most link networks run on WordPress blogs. That’s NO longer the way to go for 2013 and beyond. You need to have static sites (Yes, sites that are plain old Html sites and nothing more). You need Drupal sites. You need Joomla sites. You need to diversify your platforms as much as possible. This will remove suspicion and help you run your network profitably for a long time.

8. The Receiving Sites Matter Too
You are culpable if you link out to poor sites. Therefore, make sure your money sites are top quality. Also, you are setting yourself up for failure if all links to your site are from your privately owned network. Add all kinds of link types to the mix. They will help diversify your link profile and keep your network links under the radar!

9. Drip-Feed Your Links
It will hurt you if any of your receiving sites gets an unnatural amount of high PR links in a very short while. The higher the PR of the pages linking to you, the more careful you should be in your link velocity. Let them drip. It will help you avoid undue attention.

10. Make It Private
Once you open your doors to the public, you put yourself up for potential penalization. Yes, some network owners try to protect themselves by putting in place legal structures that prevent Google or their proxies from signing up. However, there are people who will easily do things that will expose the network (albeit it slower).

Therefore, your best bet is to ensure that your network is for you and people you trust alone.

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