The Right SEO Approach To Long Tail Keywords For Now And The Future

Long tail keywords usually have higher conversion rates than top-level keywords. Furthermore, they are a lot easier to rank for in Google. However, the old SEO approach of targeting those keywords with low-value content isn’t the best way to go after them if you want to enjoy greater success for now and the future.

Eric Enge (president of Stone Temple Consulting), outlines a better way

1. Get the best brains in your organization and brainstorm on pages you’d like to create. Do this before you get into any keyword tool. Your niche is your area of expertise and you should be able to come up with wonderful ideas that actually add value.

2. Look at content needs users are very likely to have. Take your time to brainstorm on this.

3. Look at complementary products and services. See what your users may need that you don’t offer and decide if adding a guide or something similar would make sense in your situation.

4. Now that you’ve taken the time to do 1 to 3, it’s time to research what your competitors are offering. It’s a good idea to avoid their mistakes even if they seem to be getting away with them.

5. Now focus your attention on competitors that have built authority in the niche. You should get additional ideas that will prove helpful.

6. Now it’s time to do the usual keyword research. This should help you decide which keywords go with each particular piece of content. It would also help you prioritize content creation.

7. Ask yourself if a page really deserves to exist before allowing it to go live. If it doesn’t add value, don’t publish it.

8. Now add all you know about SEO into the mix — Onpage factors like title tags, H1 tags, etc.

The summary of what Eric recommends is ensure you don’t just roll out page after page that offers NO value to your users. Make your content user-centric and you will reap long term rewards with long tail traffic.

Do you agree with this advice? Please, share your thoughts.

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